Augmented reality is using technology to superimpose information on the world we see. For example, images and sounds are superimposed over what the user sees and hears. Picture the “Minority Report” or “Iron Man” style of interactivity.
This is rather different from virtual reality. Virtual reality means computer-generated environments for you to interact with, and being immersed in. Augmented reality (also known as AR), adds to the reality you would ordinarily see rather than replacing it.
Augmented reality is often presented as a kind of futuristic technology, but it’s been around in some form for years, if your definition is loose. For example, the heads-up displays in many fighter aircraft as far back as the 1990s would show information about the attitude, direction and speed of the plane, and only a few years later they could show which objects in the field of view were targets.
This doesn’t mean that phones and tablets will be the only venue for AR. For example there’s work being done on augmented reality earbuds, which allow you to adjust the sounds that come in from your surroundings. Research continues apace on including AR functionality in contact lenses and other wearable devices that would operate by themselves. The ultimate goal of augmented reality is to create a convenient and natural immersion, so there’s a sense that phones and tablets will get replaced, though it isn’t clear what those replacements will be. Even glasses might take on a new form, as “smart glasses” are developed for blind people.
Like any new technology AR has a lot of political and ethical issues. Google Glass, for example, raised a privacy concerns. Some worried that conversations might be surreptitiously recorded or pictures snapped, or thought that they might be identified by face recognition software — though Google officially said it wasn’t allowing face recognition apps onto Google Glass’ version of an App Store, a startup called Lambda Labs said they were making one anyway.
Creativity and augmented reality come together in our tshirts, to offer the world funny stories that leave no one indifferent. An explosive combination that also, like all good shirt, takes away the cold and makes you feel a lot more cool person.
Wayuco is a derivation of the word Guayuco, which is the name of the thong of the Amazon Indians. The name was thought Alex Andreetta which is Venezuelan and very spiritually attached to Venezuela; ). As Alex likes to say, the thong is the most fundamental of all clothing, is primordial. Wayuco is the essence combination elemental (simple design) combined with cutting-edge technology (Augmented Reality) in a way like never before had anyone so far.
As for Ricardo Fernandez in Wayuco, as for now we are only two, there is a lot of truth. But I have to do with the essential creative aspect of T-shirts and animations (although here Alex also has a key role); Ricardo is a strategic factor for the commercial development of the brand, and the entire production logistics when dealing with suppliers.